About YFFY
First of all, what am I saying?!
You’re saying the word yiffy just like spiffy and jiffy!
It’s an acronym derived from You Forgive For You.
The essence of YFFY is an accessible, practical and powerful brand of forgiveness that starts and ends with you.
We’ve heard YFFY pronounced all kinds of ways: yeefee, yoofoo, why-fye, wee-fee.
Whatever you call us, just don’t call us late for dinner!
What's YFFY about?
YFFY is about platforming forgiveness as a practical, learnable skill for health and wellbeing, emotional and relationship intelligence, resilience, and longevity.
That’s a mouthful way of saying, YFFY exists so you can be healthy, strong, and free.
Can you imagine a world that runs on forgiveness? YFFY can, and we’re here to make that world a reality.
How did YFFY come to be?
It's a long story written by Luca Oake, Founder and Chief Forgiveness Officer of YFFY.
After much hesitation and avoidance, Luca finally sat down and wrote Forgive For You: A Memoir of Family, Fury and Freedom. It's a deeply personal and instructive example of how to make peace with people who may never make things right.
The more Luca talked to folks about the practical brand of forgiveness at the heart of the memoir, the greater the realization that this could be a tool the world could use.
An irrational passion to launch forgiveness at scale took hold, and YFFY was born.
Why forgiveness though?
Because it works, yo!
YFFY is the outcome of 30 years of experience-driven insight about what can happen when you make it your business to practice forgiveness, release your grievances, get off the drama triangle, and clear your life of corrosive stories.
Obviously this isn't the first time in human history somebody's been on about forgiveness. But what's different here is the approach.
Forgiveness that's religious works for some, but not all. Earned forgiveness puts our healing in the hands of others who may be unable to own their mess. Empathy-driven forgiveness means opening your heart when there may be too much wreckage blocking your path.
With YFFY, you forgive for you. You decide to forgive. You own your healing. You do this practice for you. And whether others change or not, you reap the benefits of release.
Forgive For You is forgiveness that's personal. YFFY is what happens when forgiveness goes viral.
Sounds pipe-dreamy. What does it mean in real life?
It means we're obsessed with redefining how the world heals, and we've got plans for forgiveness as a tangible practice, a concrete experience, and a way of living that uplifts your life.
To start, YFFY is hosting a private invite-only Instagram that's safe, sane, useful, and delightful. It's member-driven with no ads and no algorithms. You join because whatever the opposite of doom-scrolling is, this is that, and that's what you want.
Thoughtfully and creatively curated, YFFY on Insta is giving insightful inspiration and support for practicing forgiveness. Membership is your statement that YFFY should exist, and it makes growth possible for all of us.
When you're ready, the YFFY on Insta waitlist awaits. Get in there!